Experient reached out to Brickworkz for a fun group project with LEGO bricks. Here’s what we did together:
Envision is the annual gathering of hospitality, hoteling, and event planner industry professionals by Experient, a leading event management agency. The event spans several days, usually in a different city each year. This year’s theme involved games from our childhood. Their “Creation Station” was an oasis of creativity for guests to rest between sessions, to play and relax.
Our objective was to create and facilitate a group LEGO project to engage visitors in a fun activity that tied-in well with the event’s theme.
“It was great working with Brian and people absolutely loved it. I will definitely be recommending [Brickworkz] and look into how we can share the information with more people in our organization who weren’t in attendance.”
Brickworkz created a LEGO version of Experient’s logo on a series of panels that were shipped to the event location in Dallas, Texas and pre-assembled for the event’s attendees to build. This large LEGO logo design spanned about 8ft x 2.5ft (2.4m x .7m) and the layout covered more than 20,000 LEGO studs.
Visitors and attendees loved to play on the LEGO wall. We find that our LEGO artwork gets a lot of Selfie attention, and this piece was no exception! Many guests took out their phones and cameras and tagged the event’s marketing hashtag on social media to document the event.
When the show concluded, the piece was separated back into its two main panels and shipped to Experient’s office building north of Chicago, Illinois for permanent display.
High engagement, fun, collaborative, and something different for your event or trade show: This is where your brand can shine with Brickworkz! Contact a brick artist today to see how we can help at your LEGO-themed event! If you and your team want to engage a crowd in a fun and memorable way, reach out to us!
If you want a Brickworkz LEGO mosaic project or have a request for your company, please use this form. Brian Korte is the founder and brick artist at Brickworkz and personally answers all incoming requests on this page. We respond quickly!