Brickworkz brought a free-standing LEGO wall to the ATD conference in Orlando for customer Citrix and their LEGO-themed event space. Several thousand attendees pieced together the GoToTraining brand logo and interacted with the sales team. Here’s how Brickworkz made it happen:

Companies of all sizes have reached out to Brickworkz to make their event unique! This time, we worked with training software company Citrix to facilitate a group LEGO mosaic build of the logo for thier product GoToTraining. The event was ATD 2015, held in Orlando. Florida.

Our client already had plans to use their event space walls for informational placards and digital demo displays, so asked if Brickworkz could design a freestanding LEGO wall. Our challenge was that we needed to create something not just tall enough to stand above the crowd to be noticed, but low enough to be wheelchair-accessible. It needed to be light enough to ship in pieces, and strong enough to stand up against the weight of a completed mosaic and several adults pushing on it simultaneously. Our solution was created when I recalled the old-style rolling chalkboards that my school had when I was younger. We created a model, tested it successfully, and recommended it to our client.

“You are so thorough, thank you! You have definitely satisfied our agreement, thank you again for such a great show, it’s a wrap. Thanks, Brian!”

Several thousand attendees flooded the expo floor over a series of days, and we facilitated the group mosaic build, showing them how to participate. Everyone got an opportunity to build. Brickworkz was on-site to introduce people to the project, show them how to build if necessary, and keep the pace going smoothly. We specialize in timing these so that the mosaics are completed exactly when our customers want them done.

The piece brought exactly what Citrix wanted – a highly participatory, engaging way to convey that their software was integrated like LEGO bricks. Their sales team was able to engage participants in meaningful conversations as they built.

If you and your team want to engage a crowd in a fun and memorable way, reach out to us!