Drawing a Crowd With Exterro

Exterro provides legal research software and services particularly related to e-discovery. At Legaltech’s convention in New York, they wanted to stand out from the crowd, so they chose Brickworkz. Here’s how we made it happen:

The objective was to draw a crowd and bring attention to Exterro’s booth space. Legaltech is a very competitive convention for vendors, in that there are many many companies with e-discovery offerings, so it was important for Exterro to stand out and bring attendees by to showcase their software.

The event was held in a hotel in New York City and had several thousand people in the legal industry walking up and down the corridors during breaks in their programming to explore exhibitors.

For this event, Brickworkz was commissioned to perform an exhibition, meaning our job wasn’t to build their logo or facilitate a group LEGO teambuilding project, but rather to simply perform and showcase how we create beautiful and striking images using tiny LEGO elements.

We tied into their theme because Exterro’s software was designed to be integrated into your legal process much like stacking LEGO bricks. They had supporting LEGO-themed designs to reinforce their marketing while we created our mosaic, in this case- the famous Starry Night by Vincent Van Gogh.

So, over a two-day period, we arrived on-site and began to create the Starry Night, greeting visitors and answering questions, and directing their product questions to their marketing team. Slowly but steadily, the piece came together and visitors would return again throughout the sessions to see the progress, take photos (and yes, lots of Selfies) so our clients received lots of repeat visitors to their booth space.

“We heard great feedback at the event and have continued to hear from people that were at Legaltech and remember you and our Lego booth!”

When the show concluded, they raffled off the completed Starry Night mosaic to a random winner – a legal professional living in Florida – and we prepared the mosaic for shipping and congratulated our customers on a great show! After the event I walked a block to the Met and saw the real Van Gogh!

High engagement, fun, collaborative, and something different for your event or trade show: This is where your brand can shine with Brickworkz! Contact a brick artist today to see how we can help at your LEGO-themed event! If you and your team want to engage a crowd in a fun and memorable way, reach out to us!

Starry Night:
75' x 30' - 23,000+ Lego Parts, 4 colors
Chicago, Illinois (USA)
Approx. Attendees:
Event Video

Event Photos

Get In Touch

If you want a Brickworkz LEGO mosaic project or have a request for your company, please use this form. Brian Korte is the founder and brick artist at Brickworkz and personally answers all incoming requests on this page. We respond quickly!

Richmond, VA
+1 (785) LEGO-ART
+1 (785) 534-6278